Shameless Filet O’Fish/ Life Aquatic Rip-Off

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Has everyone seen the new-ish Filet O’Fish Commercial that rips off one of my all-time favorite movies, Wes Anderson’s The Life Aquatic With Steve maxresdefaultZissou?  Bad enough that this wonderfully quirky, subtle piece of off-beat cinematic brilliance is being draped in ugly commercialism, the Golden Arch-Villains employ a snotty, superior, hipsterish ironic tone to the commercial–this is a mockery, not a tribute, and clearly they’re expecting their audience to laugh at it, not with it.  Who would have thought a big, hungry corporation (bigger and hungrier than a Leopard Shark!) wouldn’t get the joke.

I include a link to the commercial with one important caveat: YOU MUST NOT ALLOW IT TO SEDUCE YOU INTO BUYING ONE OF THESE (allegedly) SEA-BORN GREASE PATTIES.

Of course, there’s a certain degree of humor to be had from the idea the hipster sensibilities–that whole “look for something unique in order to bathe myself in that uniqueness just long enough that I can abandon it and say, well, I remember when that was authentic, long before they sold out”–being co-opted (not co-op, Pointdexter) to market these deep fried atrocities.  There ain’t nothing authentic about Filet O’Fish, which is pretty much catfood on a mushy bun.

If you haven’t seen this great film, rent it yesterday–the soundtrack of David Bowie songs is worth the rental price alone, but the real treat is the fantastic cast, including Bill Murray, Anjelica Huston, Kate Blanchett, Owen Wilson, Willem Dafoe, and Jeff Goldblum.

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About JunkChuck

Native, Militant Westsylvanian (the first last best place), laborer, gardener, and literary hobbyist (if by literary you mean "hack"). I've had a bunch of different blogs, probably four, due to a recurring compulsion to start over. This incarnation owes to a desire to dredge up the best entries of the worst little book of hand-scrawled poems I could ever dream of writing, salvageable excerpts from fiction both in progress and long-abandoned. and a smattering of whatever the hell seems to fit at any particular moment. At first blush, I was here just to focus on old, terrible verse, but I reserve the right to include...anything. Maybe everything, certainly my love of pulp novels growing garlic, the Pittsburgh Steelers and howling at the moon--both figuratively and, on rare occasions, literally.
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3 Responses to Shameless Filet O’Fish/ Life Aquatic Rip-Off

  1. John says:

    Have a heart. Even marketers are allowed to share inspiration. I thought it was funny as heck. If it was Starbucks or some other left-friendly corporation, we’d be calling it a great homage. I thought it was refreshing. I mean, compare it to other fast food commercials. For some reason, it reminds me of the Quizno’s (R.I.P.) puppet singing “we love these subs”. Odd and funny enough to remember and pay attention.

    Like

  2. wordsmithjess says:

    I think it’s hilarious and campy.

    Like

  3. peter cameron says:

    i agree with the fact that this is a shameless rip off… they should be sued!

    Like

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