Tag: sales
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Porch Missionary
A knock on the door last week, too damned early on a foggy morning…a woman with pamphlets, a captious smile, and bible clenched beneath white, shivering knuckles. Her impressively baroque hair towered beneath a clear plastic rain bonnet that snapped beneath her chin like a helmet. “Hello, I’m spreading the good word about a 3-day…
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Should I Fear Storms With Names?
For the past three years, The Weather Channel has adopted a widely criticized advertising strategy of giving names to winter storms. They’re not doing it to make you safer, or even to make it simpler to take about storms. What they want to do is get you talking about these storms and, more importantly, clicking on…