Tag: weather channel
Should I Fear Storms With Names?
For the past three years, The Weather Channel has adopted a widely criticized advertising strategy of giving names to winter storms. They’re not doing it to make you safer, or even to make it simpler to take about storms. What they want to do is get you talking about these storms and, more importantly, clicking on…
The Weather-Tainment Industry
It’s snowing outside–actually, it’s not–but I could have written that a day ago, or on almost any day in the young year of 2014 as we slog our way through the coldest, snowiest winter in recent memory. As of Wednesday, Feb 11, we have enjoyed just 2 days with temperatures above freezing, both of which…